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The future of on-demand might just be that every brand is on-demand.

Dec 09 2014

The future of on-demand might just be that every brand is on-demand. MillerCoors dipped a toe into that future this weekend, partnering with booze delivery app Drizly to provide immediate free deliveries of Miller Lite to consumers in four cities. The brand will be posting Twitter ads for the deliveries during football games in the beginning of 2015 to continue providing on-demand access to a cold one. Meanwhile, Anheuser-Busch InBev NV is reportedly also working on an “e-commerce and delivery service” that will launch next year. (Eater)