New data says that children are watching less TV, but is it just being measured wrong?

New data says that children are watching less TV, but is it just being measured wrong? Audiences for children’s programming reportedly fell 15% in the last quarter. But while it’s true that kids are not necessarily “loyal to any network or channel” the dramatically sharp drop could be more of a reflection of the current measurement system, which doesn’t fully account for online TV and other digital content that kids are very likely consuming in hefty amounts (The Street)