Tinder’s simple, sleek swipe-to-choose design has been borrowed by multiple startups trying to appeal to young consumers, and now it’s being used for holiday shopping marketing.

Tinder’s simple, sleek swipe-to-choose design has been borrowed by multiple startups trying to appeal to young consumers, and now it’s being used for holiday shopping marketing. UK retailer Argos has created a Tinder-like web and mobile app to help shoppers choose their holiday gifts: after entering the gender and age of the person they’re shopping for, and their budget, the Gift Finder app offers up suggestions that the user can swipe right to “like” and add to a “maybe list.” Argos says so far visitors swipe through more than 60 gifts and spend an average of three minutes looking at presents. (Brand Republic)