These days everyone seems to be chasing the Millennial market, and “18-to-33-year-olds’ spending habits are set to peak in the coming years,” but who will capture them?

These days everyone seems to be chasing the Millennial market, and “18-to-33-year-olds' spending habits are set to peak in the coming years,” but who will capture them? Morgan Stanley’s list of the 15 brands they predict will make a lot of money from Millennials includes discount retailers, hotel chains, and natural food brands. Chipotle and Starbucks top the list because “40% or more of their consumers are already Millennials.” (Business Insider)