Airbnb is launching a quarterly print magazine called Pineapple, in an effort to give the online brand more of an offline presence. This might seem strange to those who believe that young consumers are only interested in digital, but there is plenty of evidence that they appreciate the tactile and old school (see: records). Pineapple is being sent to 18,000 Airbnb hosts for free so the magazine will have a presence in the homes available on the site “to spark coffee-table conversation” and enhance the travel experience. (Fast Company)
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