Snapchat has entered the mobile payment market. From selfie sending to storytelling, the app’s evolution has been swift, and now thanks to a partnership with Square, you can now send money to friends in the app via a “Snapcash.” After connecting their debit cards to their Snapchat accounts, users simply have to type in a dollar amount in a message and “hit the green button” to have it transferred over. Square will be in charge of the financial security behind the tool. (Adweek)
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