Opening Ceremony is the latest fashion brand to attempt to make wearable tech cool. Despite the tech world’s excitement over wristbands and glasses, the average young consumer doesn’t yet see wearable tech as a cool must-have, so for their first wearable, MICA, Intel has partnered with designers to make it look as covetable as possible. MICA is a feminine, stylish bracelet that alerts wearers when a designated VIP contact is getting in touch, manages schedules with reminders, and provides “Near You” location suggestions. The bracelet will be sold at Opening Ceremony and Barneys for the holidays. (The Cut)
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