If you hadn’t heard about Singles Day before, you’ve probably heard of it now.

If you hadn’t heard about Singles Day before, you’ve probably heard of it now. Alibaba’s record breaking $9 billion in sales put the 11/11 Chinese discount shopping holiday—made popular by the online retailer—into the spotlight around the world. But experts say it won’t likely come to America. While U.S. companies like Costco and Calvin Klein participated for the first time this year, U.S. consumers are starting their winter shopping season in November and aren’t likely to embrace another holiday. (Marketwatch, Businessweek)