NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials want to save the world on the side, and look for ways to integrate social good into the things they already do.

Nov 07 2014

Millennials want to save the world on the side, and look for ways to integrate social good into the things they already do. Nike, Bank of America, and (Red) have teamed up to get college students involved in the fight for an AIDS-free generation in a campaign that does just that. Turn Your Miles (Red) asks students to pledge the miles they run and use the Nike+ Running App to track their activity. For every mile they run or walk, Bank of America will donate 40 cents to fight HIV/AIDS. (Red)