In an effort to highlight the backstories of their merchandise, Target is taking their products out of Target stores for the first time.

In an effort to highlight the backstories of their merchandise, Target is taking their products out of Target stores for the first time. They’ve set up in New York boutique Story, where the “deeper meaning” of brands like TOMS and Faribault can be displayed. Millennial consumers do crave the stories behind the things they buy; so this mini-experiment could help Target, which is “in a transformation,” figure out ways to feature these narratives in their stores as well. (Racked)