This generation is driving change and pushing the on-demand economy even further, looking for solutions to their everyday annoyances that save them effort, thought, and most importantly, time. It’s clear brands are innovating to cater to their wishes: Starbucks has announced that they will begin offering delivery in 2015 through their mobile app. Starbucks’ Chief Executive called the plan their “version of e-commerce on steroids.” (LA Times)
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