McDonald’s newest campaign is all about transparency. The fast food chain, which has been losing young consumers, is laying it all out in a “mythbusting” push that answers serious questions about their food via Twitter, YouTube, and Facebook, with the hope of changing perceptions about their products being unhealthy, unsafe, or unnatural. This “behind the curtain” approach is one that they started in Canada, where their video debunking the “pink goo” rumors proved very popular. It’s true that Millennials and teens expect brand transparency, but they are also looking for quality products, so it could be that this Q&A approach might not be enough. (Chicago Tribune)
