Lying about your age was once considered the realm of the old, but these days young consumers have plenty of digital reasons to fib about their birthdays.

Lying about your age was once considered the realm of the old, but these days young consumers have plenty of digital reasons to fib about their birthdays. A study in the U.K. found that 83% of 11-15-year-olds whose internet usage was monitored had used a false age to register on social media sites. 40% of them claimed to be over 18, which means that they were likely targeted by some inappropriate ad content. (The Guardian)