Election time is coming up, and the White House has their eye on young voters.

Election time is coming up, and the White House has their eye on young voters. In order to communicate with them, a series of campaigns using emojis is being released focused on issues like student loan costs and the Affordable Care Act. The economic downturn “still haunts younger Americans,” who are less trusting of big institutions and are no longer sure politics can help them. Getting these voters to the polls could be a struggle, regardless of how many emojis are used. (BuzzFeed)