It hasn’t been long that the trend of privacy and anonymity in social networking apps has drawn young consumers to platforms like Whisper, but Facebook already wants in on the secretive action. The site is reportedly working on their own anonymous app, continuing their recent tactic of mirroring popular competitors with their own standalone mobile products. The development is especially interesting considering that Millennials and teens have come to see anonymous platforms as an escape from Facebook, where they are more likely to be judged. (Mashable, NYTimes)
