After a successful test in Europe, Toys ‘R’ Us and Claire’s have announced a partnership that will create 100 branded Claire’s shops in European branches of the toy franchise, as well as 12 in the United States.

After a successful test in Europe, Toys ‘R’ Us and Claire’s have announced a partnership that will create 100 branded Claire’s shops in European branches of the toy franchise, as well as 12 in the United States. After several attempts to strengthen the tween market of the well-known store, Toys ‘R’ Us is hoping to capitalize on the seemingly never-ending need for jewelry and accessories in the life of a tween girl to attract them. (MediaPost)