YouTuber Bethany Mota is this month’s Seventeen cover girl, yet another sign of traditional media and brands tapping YouTube to “stay relevant.” 18-year-old Mota, who has over 7 million subscribers on her channel Macbarbie07, also has a clothing line with Aeropostale.

YouTuber Bethany Mota is this month’s Seventeen cover girl, yet another sign of traditional media and brands tapping YouTube to “stay relevant.” 18-year-old Mota, who has over 7 million subscribers on her channel Macbarbie07, also has a clothing line with Aeropostale. Target also tapped four YouTube stars to collaborate in a sponsored video series for their back-to-school effort, and the mainstreaming of digital stars is most likely only beginning. (BuzzFeed)