Young consumers are influencing the wine industry, and forcing it to shift from pretense to accessibility. Kendall Jackson has taken note, and their new wine K-J Avant is targeting “mature wine-drinking Millennials” with a campaign that “focuses on spontaneous moments with friends to position K-J Avant as the ‘right wine for right now.’” The brand is partnering with fashion site Refinery 29 to create custom content, sponsoring the Austin City Limits music festival, and doing ad takeovers of well-known food sites to reach these avid wine drinkers. (MediaPost)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
