McDonald’s has a (much discussed) Millennial problem, but they are “also losing the Happy Meal crowd.” The fast-food chain has dropped from their first-place spot as the chain with the most “kid appeal,” losing out to Chick-fil-A.

McDonald’s has a (much discussed) Millennial problem, but they are “also losing the Happy Meal crowd.” The fast-food chain has dropped from their first-place spot as the chain with the most “kid appeal,” losing out to Chick-fil-A. The potential reasons for this change include children's more sophisticated palates, increased early education on nutrition, and even that Happy Meal toys are not as appealing. One hypothesis not covered here: as foodie and health conscious Millennials increasingly become parents, they will be making food choices for their kids that reflect their own preferences. (Businessweek)