Fashion aimed at young consumers is currently in a tug of war between speeding up and slowing down. While some brands are accelerating turn-around and becoming even cheaper, others are focusing on telling consumers to “buy less but better,” and purchase clothes that will last longer. This slower consumerism movement is being led by smaller brands like Of a Kind, Zady, and Everlane, and appealing to Millennial consumers who have grown out of fast fashion. (WSJ)
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