Uber isn’t just a car-on-demand app, they’re a stunt marketing machine, rolling out out-of-the-box campaigns that apply their on-demand services to consumer experiences.

Uber isn’t just a car-on-demand app, they’re a stunt marketing machine, rolling out out-of-the-box campaigns that apply their on-demand services to consumer experiences. Now they’ve paired with Lay’s for a promotion that delivers a picnic basket full of sandwiches and new flavor chips to Uber users in NYC when they enter a special code into the app. The partnership is aiming to call attention to both Lay’s DoUsAFlavor campaign and UberRush, an on-demand courier service that Uber launched earlier this year. (AdAge)