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The top five most popular celebrities among 13-18-year-olds are YouTube stars, making digital personalities more influential with teens than TV or film stars.

The top five most popular celebrities among 13-18-year-olds are YouTube stars, making digital personalities more influential with teens than TV or film stars. The stars of YouTube were also “judged to be more engaging, extraordinary and relatable than mainstream stars.” It’s the “authentic” more friend-like relationships that young consumers feel they have with online talent, and their unpolished personas, that seems to be making them more popular. (Variety)

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