Teen style has undergone a transformation in the last few years, leading them to favor more adult brands like Forever 21 and H&M over previous breadwinners like Abercrombie & Fitch. Instead of falling further behind, Aéropostale is rebranding into AERO, focusing on teens' independence and individuality. Polos of the ‘00s long forgotten, AERO has teamed up with YouTube famous fashion vlogger Bethany Mota for clothing and fragrance collections, and Vine star Cameron Dallas is also rumored to have a partnership. The rebrand comes just in time for back-to-school, so it will be interesting to see if #aeronow trends enough to gain market share. (brandchannel)
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