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Netflix upped its Next Level Fandom game with a marketing campaign for Orange Is the New Black that tapped into fan art to celebrate the show and its artistic audience.

Aug 05 2014

Netflix upped its Next Level Fandom game with a marketing campaign for Orange Is the New Black that tapped into fan art to celebrate the show and its artistic audience. The network went through over 500 fan art entries to choose five artworks that are currently on display in London and NYC. The marketing campaign makes a billboard-sized statement to highlight what fans love most about the series. (Fast Company)

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