On Friday, we asked 100 Millennials 18-24-years-old whether they wanted to see Guardians of the Galaxy this weekend, and 45% gave a thumbs up. They must have followed through, because the movie was a huge box office win for Marvel, bringing in $94 million to become the best August premiere ever in North America. We’ll be letting readers know later this week why Guardians is the superhero movie that young consumers want (and deserve). (Hollywood Reporter)
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