EpicMealTime is an epically popular (6.2 million subscribers and counting) YouTube cooking show that is making the leap to TV later this month—and just got a meaty sponsorship. Hormel Black Label bacon is now the show’s official bacon provider, and it’s estimated that over 1,300 pounds of the bacon will be used on the show over the next year, exposing Hormel to a big audience of young viewers who turn to online cooking shows for advice and instruction. (Streamdaily)
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