Elle Walker is a YouTube star transitioning to mommyhood. The “Mommy vlogger” found success on the platform with her series “What’s Up Elle,” and is now broadcasting the trials and tribulations of motherhood on “What’s Up Moms” her one-year-old channel that has already produced several viral hits. Walker is set on becoming the top parenting/mom site on YouTube, but we can expect more and more digital consumer parenting content to enter the market as tech-savvy Millennial families continue to grow. (Fast Company)
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