Doritos has released a new “Roulette” version of their addictive snack: a few chips in each bag are outrageously spicy, and you won’t be able to tell which ones until you eat them. Now young consumers in Canada, where the chips have been released, are posting Doritos Roulette videos and “burn selfies” to YouTube and social media, showing their reactions to the hot chips. There’s no word on whether the stunt bags will be offered in the U.S., but if the teen buzz around them continues, the brand might want to consider it. (BuzzFeed)
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