A Gallup report released this week contains some controversial data on social media influence, but some are saying the results are “deeply flawed,” and the surveys are used out of date. Adweek goes so far as to say, “2012 called and wants its data back,” commenting that in the fast-moving world of online marketing, “18 months is a virtual lifetime ago.” We have seen from our own biweekly Millennial surveys here at Ypulse that social media behavior can change drastically quickly, so tracking data in close to real-time can be vital. (Adweek)
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