The build-up campaign for The Hunger Games: Mockingjay is so far not focusing on star Jennifer Lawrence. Instead posters portray the residents of the Districts of Panem (the fictional country the books and films take place in), with striking images that build a story you might not even see on screen. The less star-studded approach appeals to both young fans of the books and those who might not know the franchise and be intrigued by the photos. (Mediabistro)
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