While some brands are finding ways to shine on visual sharing platforms with Snapshot Marketing, others are still struggling to understand how to build their followings. Cultural institutions in New York are solving the problem by tapping into Instagram’s photographer network. The Instagrammers are given exclusive access to the highly Instagram-able spaces and drive their followers to the museum and libraries’ feeds via hashtags like #emptymet, helping the institutions “to find their voices…and attract a coveted younger demographic.” (NYTimes)
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