Pizza Hut is changing up their menu to appeal to the fast-casual loving Millennial generation, and react to research that showed the brand that consumers want “higher quality” food and “unconventional flavor combinations.” In addition to adding items like barbecue pizzas, the brand is also upping their digital-ad spend to reach younger consumers.

Pizza Hut is changing up their menu to appeal to the fast-casual loving Millennial generation, and react to research that showed the brand that consumers want “higher quality” food and “unconventional flavor combinations.” In addition to adding items like barbecue pizzas, the brand is also upping their digital-ad spend to reach younger consumers. The Hut is right to make changes—news that Chipotle is moving into the pizza space means even more competition for chains that are perceived as fast, not quality, food. (AdAge)