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Millennial women are bringing home the toys.

May 22 2014

Millennial women are bringing home the toys. Women ages 25-34 have made up 75% of Millennial toy shoppers in 2014, spending more on youth electronics, arts & crafts, and outdoor/sports toys than 2013—which speaks volumes about both who is making these purchasing decisions among Millennial parents, and what kinds of behavior they might want to encourage in their children. (Kidscreen)