Urban Outfitters plans to be cool again by fall.

Urban Outfitters plans to be cool again by fall. According to BuzzFeed, the retailer is hoping to restructure the chain and boost falling sales with “cooler, higher-quality merchandise” and marketing that will resonate with 18-28-year-old consumers. Key executive Meg Hayne notes that the efforts will go beyond the product, and focus on these Millennials’ “lifestyle and lifestage.” (BuzzFeed)