Urban Outfitters plans to be cool again by fall. According to BuzzFeed, the retailer is hoping to restructure the chain and boost falling sales with “cooler, higher-quality merchandise” and marketing that will resonate with 18-28-year-old consumers. Key executive Meg Hayne notes that the efforts will go beyond the product, and focus on these Millennials’ “lifestyle and lifestage.” (BuzzFeed)
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