Will more Millennials read if fiction is on their food packaging?

Will more Millennials read if fiction is on their food packaging? Chipotle has teamed up with some of today’s most popular authors to print original short works on their cups and bags. The series, called Cultivating Thought, was author Jonathan Safran Foer’s idea after eating a burrito after he’d forgotten to bring a book or phone to read. (Consumerist)