Though they wear their Grandad’s clothes, Millennials’ view of luxury has nothing to do with the grandeur of the past.

Though they wear their Grandad’s clothes, Millennials’ view of luxury has nothing to do with the grandeur of the past. Conveying emotion is a key connector between luxury and Millennials, as told to Marketplace by Ypulse’s own Trends Editor and Strategic Consultant MaryLeigh Bliss. Therefore, brands must re-think the stories that they are telling. (Marketplace)