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Mattel’s sales have been on a downturn thanks in part to falling sales of Fisher Price toys, Hot Wheels, and waning interest in Barbie.

Mattel’s sales have been on a downturn thanks in part to falling sales of Fisher Price toys, Hot Wheels, and waning interest in Barbie. The brand is hoping the “ultimate toy gun” it has been working on for three years, BOOMco, will be the toy that turns the tide. (Quartz)

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