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A recent study to debunk Millennial stereotypes found that 54% of Millennial women say they have switched brands because it supported a cause they care about.

A recent study to debunk Millennial stereotypes found that 54% of Millennial women say they have switched brands because it supported a cause they care about. Creating an authentic and transparent tie to social good is essential for brands interested in Millennials. (Mediabistro)

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