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For Millennials, the American Dream no longer necessarily means the traditional house and car, so some brands have to “forget what you knew” about selling in order to appeal to the demographic.

For Millennials, the American Dream no longer necessarily means the traditional house and car, so some brands have to “forget what you knew” about selling in order to appeal to the demographic. Flexibility, legacy, connection, and creation are some of the new values defining their “new dream.”  (Fast Company)

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