In the last few years, brands have aired their points of views on LGBT rights in a variety of ways, from ad campaigns to CEO interviews.

In the last few years, brands have aired their points of views on LGBT rights in a variety of ways, from ad campaigns to CEO interviews. But this week OKCupid took the concept a step further with a consumer call to action: in a strongly worded message, the dating site is asking members not to use Firefox because the new Mozilla CEO is an opponent of equal rights for gay couples. (Uproxx)