Real time marketing has become a successful tactic during event viewing like the Superbowl and the Grammys, however so far brands have not had much success with RTM at the Oscars—but they’re ready to try again.

Real time marketing has become a successful tactic during event viewing like the Superbowl and the Grammys, however so far brands have not had much success with RTM at the Oscars—but they’re ready to try again. More brands will be attempting real-time during this Sunday's awards broadcast than last year. (Adweek)