CoverGirl’s latest campaign is running on girl power, and following the trend of “feminism-as-marketing.” Using the hashtag #GirlsCan, the spot features Millennial-friendly female celebs talking about all the things that women are told they can’t do, encouraging viewers to be courageous and do everything they are told they can’t.

CoverGirl’s latest campaign is running on girl power, and following the trend of “feminism-as-marketing.” Using the hashtag #GirlsCan, the spot features Millennial-friendly female celebs talking about all the things that women are told they can’t do, encouraging viewers to be courageous and do everything they are told they can’t. (Newsfeed)