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Sony is selling their waterproof mp3 player, the W Walkman, inside a bottle of water to prove it stands up to its claims.

Sony is selling their waterproof mp3 player, the W Walkman, inside a bottle of water to prove it stands up to its claims. Proving themselves pre-purchase could be a smart move in a world where Millennials question much of what brands tell them. (The Next Web)

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