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In 2013 brands became as selfie-crazy as young consumers, with hundreds of brands using selfies in marketing and running selfie contests over the course of the year on Facebook and Twitter.

In 2013 brands became as selfie-crazy as young consumers, with hundreds of brands using selfies in marketing and running selfie contests over the course of the year on Facebook and Twitter. Despite the crowded space, 7 out of 10 brand mascots that used selfies saw increased engagement. (Adweek)

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