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The latest beauty campaign from Dove took on the topic of “selfies” and challenged girls and their mothers to subscribe to the trend as a way to take control of their self-confidence and boost it in the process.

The latest beauty campaign from Dove took on the topic of “selfies” and challenged girls and their mothers to subscribe to the trend as a way to take control of their self-confidence and boost it in the process. Dove's “Selfie” documentary aired at the 2014 Sundance Film Festival. (Popsop)

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