Lingerie retailer Aerie (sister store to American Eagle) is encouraging girls to “get real and think real” with a new campaign that features all un-retouched models and the slogan “The real you is sexy.” With the awareness around Photoshopping and unrealistic body expectations only increasing, this messaging could be a smart way to endear Millennial women on the hunt for authenticity and body acceptance.

Lingerie retailer Aerie (sister store to American Eagle) is encouraging girls to “get real and think real” with a new campaign that features all un-retouched models and the slogan “The real you is sexy.” With the awareness around Photoshopping and unrealistic body expectations only increasing, this messaging could be a smart way to endear Millennial women on the hunt for authenticity and body acceptance. (Huffington Post)