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Thumb Stat of the Day: We know that Millennials care about supporting causes and look for brands that align with their own values.

Thumb Stat of the Day: We know that Millennials care about supporting causes and look for brands that align with their own values. Illustrating their tendency towards social good, 56% of Thumb users ages 13-24 say that they feel better about buying something when a percentage goes to a good cause.

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