Millennials are expected to outspend Boomers by 2017, but most retailers do not understand the needs of the generation. One common misconception: many brands believe young consumers are most influenced by online advertising, when in reality they rely on their friends the most when making buying decisions. (Apparel)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
