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Kids in hipster glasses and lab coats are calling the shots at the Little Tikes laboratory in the latest ad from the company to kick off the pre-holiday season.

Kids in hipster glasses and lab coats are calling the shots at the Little Tikes laboratory in the latest ad from the company to kick off the pre-holiday season. If the success of AT&T’s focus group ads are any indication, Plurals may be the best salespeople in the market. (Adweek) 

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