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Fisher-Price is upping their digital spending to target research-happy and peer-recommendation trusting Millennial moms this holiday season, encouraging viewers of their online videos to share the content with friends with a $5 incentive.

Fisher-Price is upping their digital spending to target research-happy and peer-recommendation trusting Millennial moms this holiday season, encouraging viewers of their online videos to share the content with friends with a $5 incentive. (AdAge)

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